Guide

The SDR Metrics Playbook

SDRs work hard—but are they working smart? Most reps waste time on activity that doesn’t convert. This guide gives you the exact metrics to track.

In this guide


  • Identify the key SDR activity metrics that drive meetings and pipeline growth
  • Learn how to optimize your outreach with data, not guesswork
  • Track, tweak, and scale your outbound efforts for consistent results

This guide breaks down


  1. The 4 critical SDR metric categories—so you can measure what actually matters
  2. How to balance cold calls, emails, and LinkedIn to maximize responses
  3. Industry benchmarks for conversion rates so you know where you stand
  4. A step-by-step tracking system to improve efficiency and results.

Instructor Details:

Maryada Bawa

Maryada is a Sr. SDR Leader at Chargebee(One of the top Unicorns in the world). Started as an SDR herself, she has hired and trained 1000+ SDRs achieve excellence in their careers. She's an advisor and mentor with School of SDR and brings practical insights from the field.

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Ready to Take Your SDR Skills to the Next Level?

Join thousands of SDRs and sales teams leveling up with School of SDR.