Podcast

How to help SDRs build Business Acumen?- Sam Griffard

Sam Griffard isn’t your typical SDR leader. He doesn’t just follow best practices—he breaks them down, tests them, and shares what actually works. From earning two sales degrees to leading global SDR teams, Sam has mastered the art of teaching business acumen to sales reps who need to sell to high-level executives. In this episode of AI in Sales on Sales Spin, Sam reveals: 🔥 The real secret to business acumen – Why most SDRs fail to connect with senior buyers. 🎯 Mastering buyer psychology – The framework Sam used to teach SDRs how to talk to CFOs, CHROs, and other C-suite leaders. 🔄 Why companies get it wrong – The biggest mistake organizations make when training SDRs. 🤖 AI for business acumen – How Sam leverages AI to help SDRs understand their buyers faster. 🎙 The LinkedIn Influence Hack – How Sam turned cold prospects into inbound leads by flipping the script. If you’re an SDR, a manager, or a founder scaling outbound, this episode is packed with tactical insights you can apply right now.

Download Now

Download Now

Ready to Take Your SDR Skills to the Next Level?

Join thousands of SDRs and sales teams leveling up with School of SDR.

Join A Class

Resource Centre

Newsletter

Ready to Take Your SDR Skills to the Next Level?

Join thousands of SDRs and sales teams leveling up with School of SDR.

Book A Call

Resource Centre

Newsletter

Frequently Asked Questions

FAQ It Up! Your curiosity meets our expertise—let’s clear things up!

We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.

Frequently Asked Questions

FAQ It Up! Your curiosity meets our expertise—let’s clear things up!

We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.

What exactly is included in the School of SDR training?

Each program includes AI-powered cold call roleplays, live coaching sessions, objection handling workshops, practical messaging templates, AI tools to 10x your productivitu and performane and 24/7 access to our resource hub. You’ll also get career support and placement help (for aspiring & Current B2B SDRs).

Who is this training meant for?

We have programs for aspiring SDRs trying to land their first B2B SaaS job, experienced SDRs who want to level up and hit quota consistently and sales teams looking to upgrade outbound performance. If you're in B2B SaaS sales — we’ve got you covered.

How is this different from other sales courses?

We’re not a generic sales academy. School of SDR is 100% focused on SDRs in B2B SaaS. We don’t just teach — we make you practice with AI roleplays using our own technology and only SDR training company in the world to offer this access, give real-time feedback, and help you execute in live scenarios.

How do the AI roleplays work?

Our AI roleplay system (powered by GetBlue.ai) lets you simulate real cold calls, objections, and buyer scenarios. You get instant feedback on tonality, objection handling, and structure — so you can practice until you’re pitch-perfect.

What if I’m already working as an SDR? Will this still help me?

Absolutely. Our Experienced SDR program(coming soon) is built to help you go from good to quota-crushing. You’ll refine your cold outreach, Learn advanced prospecting strategies, work with mentors to get real time feedabck and reports results every week)

Do you offer placement support?

Yes. For our Aspiring SDRs and Experienced, we offer dedicated placement assistance. We’ve placed students at Zluri, Chargebee, VWO, Linkedin and 75+ other companies. Plus, you’ll get access to our private hiring partner network and referral groups.

Who are the trainers and what’s their experience?

School of SDR is run by Rahul Wadhwa (ex-Whatfix, Chargebee, Slintel) and Maryada Bawa — both active sales professionals with 10+ years in SaaS. They’ve trained 900+ SDRs and bring real-world experience, not recycled playbooks.

How do I join the next cohort or get started?

Simple! Just click the "Join the Next Cohort" button, fill in your details, and we’ll reach out with next steps. You can also explore free resources and book a call with our team if you have more questions.

What exactly is included in the School of SDR training?

Each program includes AI-powered cold call roleplays, live coaching sessions, objection handling workshops, practical messaging templates, AI tools to 10x your productivitu and performane and 24/7 access to our resource hub. You’ll also get career support and placement help (for aspiring & Current B2B SDRs).

Who is this training meant for?

We have programs for aspiring SDRs trying to land their first B2B SaaS job, experienced SDRs who want to level up and hit quota consistently and sales teams looking to upgrade outbound performance. If you're in B2B SaaS sales — we’ve got you covered.

How is this different from other sales courses?

We’re not a generic sales academy. School of SDR is 100% focused on SDRs in B2B SaaS. We don’t just teach — we make you practice with AI roleplays using our own technology and only SDR training company in the world to offer this access, give real-time feedback, and help you execute in live scenarios.

How do the AI roleplays work?

Our AI roleplay system (powered by GetBlue.ai) lets you simulate real cold calls, objections, and buyer scenarios. You get instant feedback on tonality, objection handling, and structure — so you can practice until you’re pitch-perfect.

What if I’m already working as an SDR? Will this still help me?

Absolutely. Our Experienced SDR program(coming soon) is built to help you go from good to quota-crushing. You’ll refine your cold outreach, Learn advanced prospecting strategies, work with mentors to get real time feedabck and reports results every week)

Do you offer placement support?

Yes. For our Aspiring SDRs and Experienced, we offer dedicated placement assistance. We’ve placed students at Zluri, Chargebee, VWO, Linkedin and 75+ other companies. Plus, you’ll get access to our private hiring partner network and referral groups.

Who are the trainers and what’s their experience?

School of SDR is run by Rahul Wadhwa (ex-Whatfix, Chargebee, Slintel) and Maryada Bawa — both active sales professionals with 10+ years in SaaS. They’ve trained 900+ SDRs and bring real-world experience, not recycled playbooks.

How do I join the next cohort or get started?

Simple! Just click the "Join the Next Cohort" button, fill in your details, and we’ll reach out with next steps. You can also explore free resources and book a call with our team if you have more questions.