Sam Griffard isn’t your typical SDR leader. He doesn’t just follow best practices—he breaks them down, tests them, and shares what actually works. From earning two sales degrees to leading global SDR teams, Sam has mastered the art of teaching business acumen to sales reps who need to sell to high-level executives. In this episode of AI in Sales on Sales Spin, Sam reveals: 🔥 The real secret to business acumen – Why most SDRs fail to connect with senior buyers. 🎯 Mastering buyer psychology – The framework Sam used to teach SDRs how to talk to CFOs, CHROs, and other C-suite leaders. 🔄 Why companies get it wrong – The biggest mistake organizations make when training SDRs. 🤖 AI for business acumen – How Sam leverages AI to help SDRs understand their buyers faster. 🎙 The LinkedIn Influence Hack – How Sam turned cold prospects into inbound leads by flipping the script. If you’re an SDR, a manager, or a founder scaling outbound, this episode is packed with tactical insights you can apply right now.