India’s first SDR Benchmarking Report 2023 is now LIVE!!

Explore Now

SDR Benchmarking report 2023

Explore Now

India’s first SDR Benchmarking Report 2023 is now LIVE!!

Explore Now

India's first
SDR Benchmarking Report
is here

India's first
SDR Benchmarking Report
is here

India's first
SDR Benchmarking Report
is here

India's first
SDR Benchmarking Report
is here

Download Now

Download Now

Download Now

Download Now

Companies that participated

and much more…

METRICS

325

Sales professionals

2000+

Downloads

200+

Companies

A few observations

A few observations

A few observations

We had a few observations when we got on to the number crunching part.

  1. Majority of responses are from SDRs with more than one year of experience, with the 12-24 months experience being the most common.

  2. Equal Ratio: About a quarter of the sample maintains a 1:1 ratio, meaning they have an equal number of SDRs and AEs.

  3. Early Stage companies overwhelmingly favor hiring SDRs with zero experience. This suggests that these companies may be looking for cost-effective hiring solutions and are open to training new hires from scratch.

  4. Most Common Ratio: The 70 : 30 and 80:20 base-to-variable pay ratio is the most common, with over 60% responses

  5. Minority Have ESOPs: Only 34.48% of SDRs have ESOPs.

  6. Most SDRs use a moderate number of technologies daily, with very few using a high number.

  7. Cold calling makes up most of the need to level up skills, emphasizing its importance in the SDR community.

Get the full report

Get the full report

Get the full report

The report provides a comprehensive look at the data, trends, and metrics driving sales development in 2023. We couldn't do these types of research reports without this community. So thank you.

Download Report

Download Now

Real Stories
Don't take our word for it.

  • What stood out to me were particularly data around SDRs rolling up to different growth orgs across company stages, tenurity, path to productivity, and how much of that pipeline eventually closes. It's clear to SDRs that this is the hardest job in sales, and can really propel careers to stardom. It was surprising to see insights around how well SDRs know their math, and how impactful their work is for the company's math to work out.incredible work! From one SDR to another, thank you!

    Ani Venkatesh

    SDR - Rocketlane

  • Two things grabbed my attention: I always believed the US was the top region for sales, but it turns out APAC is leading the way. The report's salary range information is eye-opening. If you've been an SDR for more than two years, I strongly recommend considering an SDR leadership role or an Account Executive (AE) position, or else you will be stuck. As someone who's just starting out, these insights were a revelation. The report is full of valuable information.

    Abhinav Singh

    SDR - Netradyne

  • This is an invaluable asset for everyone associated with the Sales and Sales Development function. It’s very comprehensive and throws light on multiple aspects of career growth, salaries, culture and organisational dynamics not just on superficial topics. The report is a must read for reps, leaders and founders as it provides very unique insights into the SDR landscape-

    Kasturi Das Talukdar

    SDR Leader - Aviso

  • India’s first SDR benchmarking report comprehensively covers every aspect of an SDR's journey, offering a holistic view from both an individual and business standpoint. Whether you are currently working as an SDR, aspire to become one, or are responsible for managing a team of SDRs, I highly encourage you to read this report. It provides invaluable insights from an Indian SDR perspective that you won't want to miss.

    Maryada Bawa

    SDR Leader - Chargebee

This is an invaluable asset for everyone associated with the Sales and Sales Development function. It’s very comprehensive and throws light on multiple aspects of career growth, salaries, culture and organisational dynamics not just on superficial topics. The report is a must read for reps, leaders and founders as it provides very unique insights into the SDR landscape-

Kasturi Das Talukdar

SDR Leader - Aviso

Two things grabbed my attention: I always believed the US was the top region for sales, but it turns out APAC is leading the way. The report's salary range information is eye-opening. If you've been an SDR for more than two years, I strongly recommend considering an SDR leadership role or an Account Executive (AE) position, or else you will be stuck. As someone who's just starting out, these insights were a revelation. The report is full of valuable information.

Abhinav Singh

SDR - Netradyne

What stood out to me were particularly data around SDRs rolling up to different growth orgs across company stages, tenurity, path to productivity, and how much of that pipeline eventually closes. It's clear to SDRs that this is the hardest job in sales, and can really propel careers to stardom. It was surprising to see insights around how well SDRs know their math, and how impactful their work is for the company's math to work out.incredible work! From one SDR to another, thank you!

Ani Venkatesh

SDR - Rocketlane