8-Week Intensive SDR Leadership Program

Go From Overwhelmed to Confident SDR Leader

The only leadership bootcamp built specifically for SDR managers — because leading top-of-funnel teams requires its own playbook.

The Challenge

You're Not Alone in These Struggles

SDR Leadership comes with unique challenges. Our program directly addresses the pain points that keep you up at night.

The Challenge

You're Not Alone in These Struggles

SDR Leadership comes with unique challenges. Our program directly addresses the pain points that keep you up at night.

Stop the Revolving Door

End the cycle of SDR turnover and the fear that your best people will quit because they don't feel developed or valued.

Define What 'Good' Looks Like

Gain clarity on performance metrics, coaching standards, and leadership benchmarks so you can evaluate with confidence.

Deliver Predictable Pipeline

Move from guesswork to a data-driven approach that lets you forecast with confidence and consistently hit your numbers.

Transform Ineffective 1:1s

Replace awkward, unproductive meetings with structured coaching conversations that actually drive improvement.

Escape the Daily Firefighting

Implement systems that free you from constant reactive mode, giving you time to lead strategically.

Shed the Imposter Syndrome

Build authentic leadership confidence based on proven frameworks, not just mimicking what you think managers should do.

"Every week I worry someone from my team will quit—and I won't know how to stop it."


Sound familiar? This is one of many challenges our SDR Leader Launchpad was specifically designed to solve.

Stop the Revolving Door

End the cycle of SDR turnover and the fear that your best people will quit because they don't feel developed or valued.

Define What 'Good' Looks Like

Gain clarity on performance metrics, coaching standards, and leadership benchmarks so you can evaluate with confidence.

Deliver Predictable Pipeline

Move from guesswork to a data-driven approach that lets you forecast with confidence and consistently hit your numbers.

Transform Ineffective 1:1s

Replace awkward, unproductive meetings with structured coaching conversations that actually drive improvement.

Escape the Daily Firefighting

Implement systems that free you from constant reactive mode, giving you time to lead strategically.

Shed the Imposter Syndrome

Build authentic leadership confidence based on proven frameworks, not just mimicking what you think managers should do.

"Every week I worry someone from my team will quit—and I won't know how to stop it."


Sound familiar? This is one of many challenges our SDR Leader Launchpad was specifically designed to solve.

Stop the Revolving Door

End the cycle of SDR turnover and the fear that your best people will quit because they don't feel developed or valued.

Define What 'Good' Looks Like

Gain clarity on performance metrics, coaching standards, and leadership benchmarks so you can evaluate with confidence.

Deliver Predictable Pipeline

Move from guesswork to a data-driven approach that lets you forecast with confidence and consistently hit your numbers.

Transform Ineffective 1:1s

Replace awkward, unproductive meetings with structured coaching conversations that actually drive improvement.

Escape the Daily Firefighting

Implement systems that free you from constant reactive mode, giving you time to lead strategically.

Shed the Imposter Syndrome

Build authentic leadership confidence based on proven frameworks, not just mimicking what you think managers should do.

"Every week I worry someone from my team will quit—and I won't know how to stop it."


Sound familiar? This is one of many challenges our SDR Leader Launchpad was specifically designed to solve.

About The Program

About The Program

About The Program

Designed specifically for SDR leaders who want to elevate their teams and advance their careers.

Designed specifically for SDR leaders who want to elevate their teams and advance their careers.

Designed specifically for SDR leaders who want to elevate their teams and advance their careers.

Comprehensive Training Framework

Our 8-week program combines weekly 2-hour live sessions with pre-recorded self-paced content, interactive discussions, and practical assignments designed specifically for SDR leadership challenges.

Structured Learning Path: A carefully designed progression that builds your leadership skills week by week

Blended Learning Experience

Our approach combines the flexibility of self-paced learning with the accountability and engagement of live sessions, ensuring maximum retention and practical application.

Real-World Application Apply what you learn directly to your team with guided implementation exercises

Cohort-Based Collaborative Learning

Learn alongside peers facing similar challenges, build a network of SDR leaders, and collaborate on real-world solutions and strategies that you can implement immediately.

Community of Leaders Connect with a supportive network of peers who understand your unique challenges

Who Should Join This Program?

Our program is designed for sales professionals ready to excel in SDR leadership

Ideal For

  • Current SDR Leaders with 1-5 years of experience looking to enhance their leadership skills

  • Aspiring SDR Leaders seeking to make the transition into management roles

  • SDR Managers who want to drive better team performance and results

Prerequisites

  • Minimum 1 year experience in an SDR or sales role

  • Basic understanding of outbound sales processes

  • Familiarity with sales tools (CRM, sequencing platforms)

  • Strong motivation to advance in sales leadership

Who Should Join This Program?

Our program is designed for sales professionals ready to excel in SDR leadership

Ideal For

  • Current SDR Leaders with 1-5 years of experience looking to enhance their leadership skills

  • Aspiring SDR Leaders seeking to make the transition into management roles

  • SDR Managers who want to drive better team performance and results

Prerequisites

  • Minimum 1 year experience in an SDR or sales role

  • Basic understanding of outbound sales processes

  • Familiarity with sales tools (CRM, sequencing platforms)

  • Strong motivation to advance in sales leadership

Who Should Join This Program?

Our program is designed for sales professionals ready to excel in SDR leadership

Prerequisites

  • Minimum 1 year experience in an SDR or sales role

  • Basic understanding of outbound sales processes

  • Familiarity with sales tools (CRM, sequencing platforms)

  • Strong motivation to advance in sales leadership

Prerequisites

  • Minimum 1 year experience in an SDR or sales role

  • Basic understanding of outbound sales processes

  • Familiarity with sales tools (CRM, sequencing platforms)

  • Strong motivation to advance in sales leadership

Learn From A Recognized Expert In SDR Leadership

Meet Your Instructor

Meet Your Instructor

Sales Nerd

Sam Griffard

Head of Sales Development, Northstar

Sales Nerd

Sam Griffard

Head of Sales Development, Northstar

Sam is a self-proclaimed "Sales Nerd" with two degrees in sales and over 14 years of professional sales experience. Throughout his career, he has served as an SDR, AE, SDR leader, AE leader, Sales Enablement leader, and fractional Sales Consultant. He has built and scaled multiple high-performing SDR teams, helping reps exceed their targets and develop into the next generation of sales leaders. Sam has developed and refined the frameworks, coaching techniques, and leadership strategies that drive consistent pipeline growth and SDR career progression. His approach is grounded in human psychology, backed by science, and guided by data to deliver predictable, repeatable results. SDRLeader.com recognized Sam as a Top 25 SDR Leader in 2023 and 2024.

Sam's Mission

To help teams and the individuals who power them build sales strategies they are proud of and that prospects genuinely enjoy. Through leadership, mentoring, and teaching, I empower the next generation of SDR leaders to lead with skill, strategy, and heart.

Learn From A Recognized Expert In SDR Leadership

Meet Your Instructor

Sales Nerd

Sam Griffard

Head of Sales Development, Northstar

Sam is a self-proclaimed "Sales Nerd" with two degrees in sales and over 14 years of professional sales experience. Throughout his career, he has served as an SDR, AE, SDR leader, AE leader, Sales Enablement leader, and fractional Sales Consultant. He has built and scaled multiple high-performing SDR teams, helping reps exceed their targets and develop into the next generation of sales leaders. Sam has developed and refined the frameworks, coaching techniques, and leadership strategies that drive consistent pipeline growth and SDR career progression. His approach is grounded in human psychology, backed by science, and guided by data to deliver predictable, repeatable results. SDRLeader.com recognized Sam as a Top 25 SDR Leader in 2023 and 2024.

Sam's Mission

To help teams and the individuals who power them build sales strategies they are proud of and that prospects genuinely enjoy. Through leadership, mentoring, and teaching, I empower the next generation of SDR leaders to lead with skill, strategy, and heart.

The Curriculum

Week 1 - Foundations of SDR Leadership

Week 1 - Foundations of SDR Leadership

Week 2 - Building & Executing an SDR Playbook

Week 2 - Building & Executing an SDR Playbook

Week 3 - Hiring & Onboarding SDRs

Week 3 - Hiring & Onboarding SDRs

Week 4 - Data-Driven Leadership & Strategy

Week 4 - Data-Driven Leadership & Strategy

Week 5 - Coaching & Managing Performance

Week 5 - Coaching & Managing Performance

Week 6 - Cross-Team Collaboration & Managing Up

Week 6 - Cross-Team Collaboration & Managing Up

Week 7 - Career Progression for SDR Leaders

Week 7 - Career Progression for SDR Leaders

Week 8 - Capstone & Implementation Roadmap

Week 8 - Capstone & Implementation Roadmap

Course Info

What to expect

Course Info

What to expect

Live Sessions

1 Hour Weekly

Self Paced COntent

3-4 Hours Weekly

Assignments

Practical Application

Community

Peer Networking

What We Have Achieved

Results from Our Students & Clients

What We Have Achieved

Results from Our Students & Clients

0

%

Average team performance improvement

%

40

Average team performance improvement

0

%

Average team performance improvement

0

%

Received promotion within 12 months

%

87

Received promotion within 12 months

0

%

Received promotion within 12 months

0

%

Would recommend the program

%

92

Would recommend the program

0

%

Would recommend the program

Pricing

Choose The Package That Fits Your Needs

Pricing

Choose The Package That Fits Your Needs

Essential

Access to all live sessions and course materials.

$699

Rs.60,000

8 weekly live training sessions

Course materials and resources

Weekly assignments and feedback

Certificate of completion

Community access

Essential

Access to all live sessions and course materials.

$699

Rs.60,000

8 weekly live training sessions

Course materials and resources

Weekly assignments and feedback

Certificate of completion

Community access

Essential

Access to all live sessions and course materials.

$699

Rs.60,000

8 weekly live training sessions

Course materials and resources

Weekly assignments and feedback

Certificate of completion

Community access

Pro

Essential package plus personalized coaching.

$899

Rs.77,000

Everything in Essential package

One 1:1 coaching session

Resume and LinkedIn profile review

Personalized feedback on assignments

Extended access to course materials

Pro

Essential package plus personalized coaching.

$899

Rs.77,000

Everything in Essential package

One 1:1 coaching session

Resume and LinkedIn profile review

Personalized feedback on assignments

Extended access to course materials

Pro

Essential package plus personalized coaching.

$899

Rs.77,000

Everything in Essential package

One 1:1 coaching session

Resume and LinkedIn profile review

Personalized feedback on assignments

Extended access to course materials

Elite

Pro package plus in-depth coaching and mentorship.

$1,299

Rs.1,11,000

Everything in Pro package

Three 1:1 coaching sessions

Personalized career strategy plan

Leadership style assessment

Priority support throughout the course

Elite

Pro package plus in-depth coaching and mentorship.

$1,299

Rs.1,11,000

Everything in Pro package

Three 1:1 coaching sessions

Personalized career strategy plan

Leadership style assessment

Priority support throughout the course

Elite

Pro package plus in-depth coaching and mentorship.

$1,299

Rs.1,11,000

Everything in Pro package

Three 1:1 coaching sessions

Personalized career strategy plan

Leadership style assessment

Priority support throughout the course

Enterprise Options Available

Looking to train multiple SDR leaders at your organization? Contact us for custom enterprise packages and group discounts.

Frequently Asked Questions

FAQ It Up! Your curiosity meets our expertise—let’s clear things up!

Get answers to common questions about our SDR leadership program

Frequently Asked Questions

FAQ It Up! Your curiosity meets our expertise—let’s clear things up!

Get answers to common questions about our SDR leadership program

When does the next cohort begin?

The next cohort begins in the first week of June. Exact dates will be communicated to accepted applicants.

What is the time commitment required?

The program requires approximately 5-7 hours per week, including 2-hour live sessions and 3-5 hours of self-paced content, assignments, and practice. We offer multiple schedule options to accommodate different time zones and work schedules.

Is this program only for current SDR leaders?

No, the program is designed for both current SDR leaders (with 1-5 years of experience) and high-performing SDRs who are aspiring to move into leadership roles. We also welcome sales leaders who want to refine their SDR management approach.

How many people are accepted per cohort?

We limit each cohort to 20-25 participants to ensure personalized attention and meaningful peer interaction. This creates an intimate learning environment where everyone's questions and challenges can be addressed.

What happens if I miss a live session?

All live sessions are recorded and made available to participants within 24 hours. However, we strongly encourage live attendance for the interactive elements and peer discussions. You'll get the most value from participating in real-time.

How is this different from other sales leadership programs?

Our program is specifically designed for SDR leadership, focusing on the unique challenges of managing prospecting teams. Unlike general sales leadership courses, we address the specific metrics, coaching techniques, and career progression paths relevant to SDR management.

What's your refund policy?

Course Fee is Non-Refundable and Non- Transferrable.

Do you offer payment plans?

Yes, we offer payment plans that allow you to spread the cost over 3 months for all pricing tiers. Please contact us for details.

When does the next cohort begin?

The next cohort begins in the first week of June. Exact dates will be communicated to accepted applicants.

What is the time commitment required?

The program requires approximately 5-7 hours per week, including 2-hour live sessions and 3-5 hours of self-paced content, assignments, and practice. We offer multiple schedule options to accommodate different time zones and work schedules.

Is this program only for current SDR leaders?

No, the program is designed for both current SDR leaders (with 1-5 years of experience) and high-performing SDRs who are aspiring to move into leadership roles. We also welcome sales leaders who want to refine their SDR management approach.

How many people are accepted per cohort?

We limit each cohort to 20-25 participants to ensure personalized attention and meaningful peer interaction. This creates an intimate learning environment where everyone's questions and challenges can be addressed.

What happens if I miss a live session?

All live sessions are recorded and made available to participants within 24 hours. However, we strongly encourage live attendance for the interactive elements and peer discussions. You'll get the most value from participating in real-time.

How is this different from other sales leadership programs?

Our program is specifically designed for SDR leadership, focusing on the unique challenges of managing prospecting teams. Unlike general sales leadership courses, we address the specific metrics, coaching techniques, and career progression paths relevant to SDR management.

What's your refund policy?

Course Fee is Non-Refundable and Non- Transferrable.

Do you offer payment plans?

Yes, we offer payment plans that allow you to spread the cost over 3 months for all pricing tiers. Please contact us for details.

Ready to Take Your SDR Skills to the Next Level?

Join thousands of SDRs and sales teams leveling up with School of SDR.

Ready to Take Your SDR Skills to the Next Level?

Join thousands of SDRs and sales teams leveling up with School of SDR.

Outperform

Get Noticed

Promotion Ready

Turn every SDR into a 20‑meeting‑per‑month machine—powered by Blue coaching.

25% pipeline‑lift guarantee—inside 60 days, or we retrain free.

Outperform

Get Noticed

Promotion Ready

Turn every SDR into a 20‑meeting‑per‑month machine—powered by Blue coaching.

25% pipeline‑lift guarantee—inside 60 days, or we retrain free.