India’s first SDR Benchmarking Report 2023 is now LIVE!!
SDR Benchmarking report 2023
India’s first SDR Benchmarking Report 2023 is now LIVE!!
MISSION
Upskill graduates to make India a
SaaS Go-To-Market (GTM) hub
for the world
Upskill graduates to make India a
SaaS Go-To-Market (GTM) hub
for the world
Upskill graduates to make India a
SaaS Go-To-Market (GTM) hub
for the world
SaaS is one of the fastest-growing industries. According to an estimate done by Suresh from Kissflow, SaaS will create many job opportunities (approximately 20 million) in the next 20 years in India. In the last 5 years, SaaS founders started embracing sales to grow faster (not just product-led growth). The biggest bottlenecks for growth are hiring great sales talent and having a sales training formula. We (Rahul and Maruthi) are passionate to fix these bottlenecks by training and developing sales talent.
20+ years
combined sales experience
#1 SDR leader
in India
Demandbase Top 60 SDR Leaders to Learn from
$25m+
Pipeline Generated
SaaS is one of the fastest-growing industries. According to an estimate done by Nasscom, SaaS will create many job opportunities (approximately 20 million) in the next 20 years in India. In the last 5 years, SaaS founders started embracing sales to grow faster (not just product-led growth). The biggest bottlenecks for growth are hiring great sales talent and having a sales training formula. We (Rahul and Maruthi) are passionate to fix these bottlenecks by training and developing sales talent.
20+ years
combined sales experience
#1 SDR leader
in India
Demandbase Top 60 SDR Leaders to Learn from
$50m+
Pipeline Generated
Unyielding Quest for Success
Unyielding Quest for Success
Unyielding Quest for Success
I'm a former hotelier who's worn many hats in my professional journey, from customer care and collections to SaaS sales. Despite being based in India, I've spent my entire career catering to US clients, thanks in part to my formal training in their culture, but mostly because of my innate self-learning skills.
My very first foray into sales was a smashing success back in 2007 when I sold out New Year's Eve packages over the phone. Not only did I exceed my sales target, but I also earned myself a coveted day off on New Year's Eve - a big win in my book! Fast forward to 2015 and I landed my first SDR job, where I honed my prospecting and team management skills.
Now, I'm proud to say that I'm the only Sales Leader in India who runs a successful podcast, sales community, and event company. I've interviewed over 500 candidates, aced 100% of my own interviews, hired over 35 SDRs, and even co-authored a book to help others succeed in the SDR role.
While there's certainly no shortage of sales resources out there, I've always found that trial and error is the best teacher. Through my years of experience, I've been fortunate enough to gain the skills and knowledge I need to succeed in sales, and now I'm passionate about giving back to the community that's given me so much. Welcome to the School of SDR, where we take the guesswork out of sales!
I'm a former hotelier who's worn many hats in my professional journey, from customer care and collections to SaaS sales. Despite being based in India, I've spent my entire career catering to US clients, thanks in part to my formal training in their culture, but mostly because of my innate self-learning skills.
My very first foray into sales was a smashing success back in 2007 when I sold out New Year's Eve packages over the phone. Not only did I exceed my sales target, but I also earned myself a coveted day off on New Year's Eve - a big win in my book! Fast forward to 2015 and I landed my first SDR job, where I honed my prospecting and team management skills.
Now, I'm proud to say that I'm the only Sales Leader in India who runs a successful podcast, sales community, and event company. I've interviewed over 500 candidates, aced 100% of my own interviews, hired over 35 SDRs, and even co-authored a book to help others succeed in the SDR role.
While there's certainly no shortage of sales resources out there, I've always found that trial and error is the best teacher. Through my years of experience, I've been fortunate enough to gain the skills and knowledge I need to succeed in sales, and now I'm passionate about giving back to the community that's given me so much. Welcome to the School of SDR, where we take the guesswork out of sales!
Accidental Salesperson
Accidental Salesperson
Accidental Salesperson
I started as a Chemical Engineer, but fate had other plans. Fresh out of college, I encountered a Digital Marketer role at a bustling e-commerce start-up. Picture this: the phone was ringing off the hook, and I was the sole survivor in the office. With a mix of excitement and nerves, I mustered the courage to answer the call. It was a customer in desperate need of 10 T-shirts, and they needed them pronto! Taking quick notes of their requirements, I promptly fired off an email to our COO. And like a wizard of commerce, our COO instructed me to conjure a pricing link and send it to the customer, promising a lightning-fast 3-day delivery. Little did I know, within the hour, an email of payment confirmation arrived, sealing the deal for those 10 T-shirts. Boom! My first sale was achieved by simply lending a helping hand to the person on the other end of the line.
Fast forward to 2014, I embarked on a new adventure with Almabase, a promising SaaS start-up. Starting in a customer success role, I quickly ascended the ranks, ultimately leading the sales team. During my tenure at Almabase, I witnessed the remarkable transformation of revenue from a humble $0 to an impressive seven-figure ARR. Along the way, I had the privilege of working with exceptionally talented Sales Development Representatives (SDRs). I couldn't help but feel their potential could be unlocked further if they had a dedicated training ground. This realization planted the seed in my mind.
After bidding farewell to Almabase, I embarked on a new chapter as an Account Executive at a legendary SaaS company, Remote, during its awe-inspiring growth phase from $4 million to a jaw-dropping $100 million+ ARR. My journey in the realm of SaaS sales was arduous but enlightening, relying on a blend of trial and error, insightful conversations, and devouring books on the subject. However, it struck me that there must be a better way—a more refined approach to imparting SaaS sales wisdom. And thus, the School of SDR was born, a beacon of enlightenment for aspiring sales professionals.
Now, armed with my unique experiences, I aim to share my knowledge and infuse it with wit and charm. So, join me on this exhilarating journey as we navigate the intricate world of SaaS sales together!
I started as a Chemical Engineer, but fate had other plans. Fresh out of college, I encountered a Digital Marketer role at a bustling e-commerce start-up. Picture this: the phone was ringing off the hook, and I was the sole survivor in the office. With a mix of excitement and nerves, I mustered the courage to answer the call. It was a customer in desperate need of 10 T-shirts, and they needed them pronto! Taking quick notes of their requirements, I promptly fired off an email to our COO. And like a wizard of commerce, our COO instructed me to conjure a pricing link and send it to the customer, promising a lightning-fast 3-day delivery. Little did I know, within the hour, an email of payment confirmation arrived, sealing the deal for those 10 T-shirts. Boom! My first sale was achieved by simply lending a helping hand to the person on the other end of the line.
Fast forward to 2014, I embarked on a new adventure with Almabase, a promising SaaS start-up. Starting in a customer success role, I quickly ascended the ranks, ultimately leading the sales team. During my tenure at Almabase, I witnessed the remarkable transformation of revenue from a humble $0 to an impressive seven-figure ARR. Along the way, I had the privilege of working with exceptionally talented Sales Development Representatives (SDRs). I couldn't help but feel their potential could be unlocked further if they had a dedicated training ground. This realization planted the seed in my mind.
After bidding farewell to Almabase, I embarked on a new chapter as an Account Executive at a legendary SaaS company, Remote, during its awe-inspiring growth phase from $4 million to a jaw-dropping $100 million+ ARR. My journey in the realm of SaaS sales was arduous but enlightening, relying on a blend of trial and error, insightful conversations, and devouring books on the subject. However, it struck me that there must be a better way—a more refined approach to imparting SaaS sales wisdom. And thus, the School of SDR was born, a beacon of enlightenment for aspiring sales professionals.
Now, armed with my unique experiences, I aim to share my knowledge and infuse it with wit and charm. So, join me on this exhilarating journey as we navigate the intricate world of SaaS sales together!
SaaS is one of the fastest-growing industries. According to an estimate done by Suresh from Kissflow, SaaS will create many job opportunities (approximately 20 million) in the next 20 years in India. In the last 5 years, SaaS founders started embracing sales to grow faster (not just product-led growth). The biggest bottlenecks for growth are hiring great sales talent and having a sales training formula. We (Rahul and Maruthi) are passionate to fix these bottlenecks by training and developing sales talent.
20+ years
combined sales experience
#1
SDR leader
in India
Demandbase Top 60 SDR Leaders to Learn from
$25m+
Pipeline Generated